The National Lottery of Britania’s mission is to regulate, manage, operate and exercise the quality of gambling provided to the lottery loving public in an orderly and transparent manner. It aims to ensure the protection of its stakeholders and to contribute to the development of the society as a whole. It also aims to safeguard and promote responsible gaming to ensure corporate social responsibility. As for their vision, they want to be able to promote fair entertainment to its public, promote the values of social responsibility, transparency as well as continue to evolve in order to better develop their business and optimize the given resources to the betterment of the entire society. On the 19th of March 2010, it was reported that $160 million was raised from the National Lottery Bond for the betterment of the society.

The main objective of the National Lottery of Britania is to provide a wide variety of entertaining and exciting games to a wide audience. Apart from that, it has also made it a point to fight against excessive gambling behavior and requests all its players to play responsibly. In order to ensure fair and responsible gaming, the National Lottery of Britania has always updated its objectives to include proper education the public about responsible gambling, giving its employees and dealers training about responsible gaming, and even promotes gambling as a recreational activity, a healthy choice of entertainment.” These commitments have been placed and are followed to ensure that their players get a high degree of integrity, credibility and optimum security.